SEO Marketing 101: How to Generate High-Quality Backlinks
Are you familiar with backlinks? If you really want to improve your personal blog or business website’s online presence, then you should learn more about implementing an efficient backlink strategy towards better online marketing services. Here are the most basic things you need to know about it.
What exactly is a backlink?
Backlinks are links from external websites that links back to your website. Take note that a backlink is different from an internal link.
Backlinks are crucial aspects of an SEO strategy
One of the factors Google considers in ranking search engine results is the amount of external links in a specific URL. If an article has a lot of quality links, then it can rank higher in search engines. Old, poor backlinks wouldn’t work. You need to incorporate quality ones, alongside compelling and engaging content.
Backlinks should always come hand in hand with good content production. Links from popular websites such as Huffington Post and Forbes are considered as high-quality backlinks.
Links are usually earned, not purchased. You can earn links by producing quality content. Without compelling posts, your link building efforts would be a difficult.
How to Build Backlinks to Your Website
1. Guest Blogging
Guest blogging is one of the most popular ways that is both reliable and white hat. Are you a talented and confident writer?
Then offer to write blog posts for other websites. You can ask for a links to your website to be added in your bio.
2. Press Releases
Press releases can capture tons of attention, and can result in several legitimate links from news websites and bloggers.
3. Partners and Customers
Take advantage of your good relationships with customers and partners. Ask them to link to you from a good area in their websites. They would definitely agree to this idea if they love your brand.
Local charities, events and scholarships can also help you earn links.
Are you a member of a professional organization or association? Do you attend conferences, seminars and trade shows regularly? If yes, politely ask links from their websites.
How can you get other people voluntarily link to you from high-quality websites?
Here are some effective ways to earn valuable links:
1. Manual Outreach
Make sure to share your content.
If you think this set of people will benefit from your article, reach out to them if they are willing to reference it.
This happens when people decide to link your article at will. If you want someone to link to your web content, it needs to compelling and engaging.