Will your visitors decide what your company does within 5 seconds of landing on your website? Can users navigate to the blog quickly when they need to? Is your pricing layout facile to understand? Do you have a bounce rate that is exceptionally high? If you find yourself responding ‘no ‘ to these questions, it might be time to take a serious look at how your website was designed and optimised.
By excelling in restricted areas (such as design or content alone), a website does not necessarily succeed. It has to have a design that feeds into the programme, functionality of your website which complements your content appropriately. Your website must also clearly convey what you do for your audience, why you do it, and with whom you do it. It’s easy to get caught up with how awesome you are as an organisation, that you neglect to make sure we first and foremost answer the main issues your audience has.
So, to start developing your web design, what do you need to know?
Have a plan
Don’t just start with your website design. To ensure that your website serves your visitors’ needs effectively, you must chart the path of your consumer from the first time they visit your website before they become a customer. What sites are they going to open, what content are they going to read and what deals are they going to convert to? Understanding this will allow you to build a website that helps develop leads into the sales funnel. Only then you can get help from web design penang!
For the next step, you would like to design your website, not the final step. It’s all about reacting in the correct order to the right questions. This could be where it comes into play with context. Take what you already know about (or even interview) your current customers and explore how they have gone from a tourist to a customer. Then, to map out your plan, use this knowledge.
Do they know what to do next, once your visitors land on your site? If you do not provide them with some form of guide, they won’t know what pages to access or actions to take. One of the many elements that suggest that the user should take the next move on a website is the call-to – action buttons. While many of us know that, it can be easy not to use them correctly to direct users via your website.
The most bottom-of-the-funnel (BOFU) call-to spamming of your website is easy, without even properly nurturing your users with other top-of-the-funnel calls-to – action. Start reading through the pages on your website to learn whether or not you’re guilty of this. Do you notice most pages with just a call-to – action for a demo / trial / consultation, including blog articles? It’s time to upgrade, then.
In order to inform themselves and help overcome their pain points, take the time to incorporate call-to-actions that offer them materials. When your business is known as one that offers materials that relieve them, they would feel more comfortable exploring your services to see whether you can make these solutions a reality personally.
Don’t be afraid of white space
Whitespace is an important element of design which helps you break up the page and increase readability. White space, sometimes referred to as ‘negative space’, refers to the areas surrounding items on a website that are empty and lack material or visual elements. Although extra space can seem superfluous, it is actually responsible for the prioritisation of readability and material. It also plays a major role in the design process and in the elements of website design positioning. Review the page and strip elements or material that are not needed for the function of the page, if you know of any pages that lack white space. Then ensure that this content is correctly grouped so that users can discern where they belong on the website. If you need any example of how well the website is doing, check out these all-stars to help you progress.
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