Tips On Using Social Media And Internet As Marketing Tool
We are currently living in a time social media Big Bang, a time where social media is expanding at rapid pace–changing from just mere social platforms to social media business solution, a place where people interact with one another digitally and also where business transactions happen.
Thus opening doors of opportunities for people from all walks of life to take the jump into the marketing and biz world without taking much risk in doing so, especially when you’re just starting your business.
What Makes Social Medias Today’s Hottest Business Platform?
Well for starters, social medias like Facebook, Twitter and Instagram are easy to be access, easy to use, and free. So throngs of people will be on social medias everyday, browsing through their homepage see what’s up and what’s new. So the chances of your business getting notice will way much higher compare to the usual advertising, especially if you’re just starting up or running a small business.
There are many ways you can creatively advertise your business; promo videos, parody video of your own business, photos of your products with just few clicks here and there. You’ll able to connect with your customers at a much deeper level by directly communicate with them via comments and direct messages.
If you have new upcoming products or services you can upload a teaser of it, so that people will look forward to it and visits your site more often to look for update of the teased product or service both on the main website and the social media.
The tons of users and these neat features what made social medias strategic marketing and business platform excellent both for starters or business tycoons.
What You Need To Do When Using Social Media As Marketing Tool
Get The Conversation Flowing
Having that huge number of followers on your social media account is all well and good, but it is no use your stuffs are getting out there much. So don’t just keep dishing out bland and straightforward caption like a bot, instead write something that get the thread going, the more comments and likes on the post, it’ll be visible to more people.
Know The People
Now of course you already have your target customers for your business, but knowing what they like will really help. For example, by recognizing a group that has affinity for an anime series or a movie, when you shared a topic or product based on theme their of liking, you will have high chance getting more attention.
Don’t make post about your items, your business all the time. Post a topic or news that will get the post shared and comments, through this people will discover your social media page easier. Also, this will make you page appears more friendly to people.
Finding your footing in e-commerce industry can be a tough thing to do, especially when you are completely I mean, it would be a real waste if your beautifully designed website have no sales due to low traffic.new. But thank God! There are many ways to increase traffic for your website, and this article will tell you 4 ways to do it.
Be A Regular, Be Active On Social Media
Where else but if the the social media to promote your e-commerce website on. Social media has become an important in tool in e-commerce businesses. Platforms such as Instagram, Twitter, and Facebook are excellent to promote your e-commerce business to both your current customers and potential customers. These platforms will expose your website to millions of potential customers and they also lets you engage with customers closely. Plus, with every likes and shares you get free marketing, courtesy of your loyal customers. Not to mention you can reach out and attract new customers through smart use of hashtags.
Use Search Engine Optimizer (SEO) For Your E-Commerce
This is one of the things many e-commerce business owners tend to take lightly or overlook. SEO widens the tactics you can employ to boost traffic for your website; from creating original quality content for your audience to writing concise meta title and description.
Send Those Marketing Emails Out
Marketing email is an effective way to stay connected with your e-commerce customers, but they must send correctly. You can’t bombard your customers with marketing emails, you might annoy them which in turn make them stop reading your emails or unscribse. Not only that, the content of the email must be something attractive. If you send something sounds like this:
“Hey there, Mr. Rich. Buy our stuffs please”.
Chances are they won’t open, you’d just annoy them instead. Send out something like this:
“Hello Mr. Rich, how are you? We haven’t received your visit for quite some time now. We have new items that might interest you. So drop us a visit soon.”
You may want to attach photos and link to product you stated to entice your customer to visit your website page. This way not only your customer will click and read your email, but they’ll drop a visit to your website.
Invite A Guest Blogger For Your E-Commerce Website
With a guest blogger writes content for your website and it’s business, your will get an increase in two ways. Your existing customers will frequently drop by your website to read the blog and if the guest blogger has a lot of people following him/her, then your business have high chances of getting new customers.