Content marketing strategy has become somewhat crucial part of a business plan for a social media marketing company with the explosion of online businesses, be it on social medias or e-commerce sites. Though creating a marketable content can be very hard as the online industry is very competitive and there’s always something new poped up, and shared every day.
Sometimes the same old every content marketing strategy just doesn’t seem to work anymore nowadays. Follow these tips to change and improve your game strategy in this industry.
Do Your Research And Produce Authentic Content
About five years the Skyscraper Technique was invented by Brian Dean of Backlinko. This is a technique that uses link-baiting works by finding the most shared and link worthy content, then change it a bit by adding something little extra on top of it.
But this is a technique from five years ago, it won’t be as effective then. I mean, people WILL grow tired of reading and looking through similar content over and over again. For example, you’ve read an article on gadgets or the sorts at one site. But the information you found wasn’t sufficient enough. So you look for another, but all you found is another similar content with a little extra, that’s it. I’m not saying doesn’t work at all, it does work to some degree, but keep using it on the long run though, it won’t get you anywhere.
Instead, as editors and copywriters, we should do research on the content we want to create. That way it’ll more authentic and unique which equals to something new and something that may just what people looking for. With original content link-baiting becomes easier and will net you organic links without much efforts doing SEO or PR.
Though the challenge is to make a content as such can be time consuming and hard. But i’d say the result is well worth the effort. Because it’ll surely net your content a lot exposure and discoveries.
Learn And Start Using LSI For Content
This keyword method is the most unknown and under-practiced; it is calledLatent Semantic Indexing (LSI).
What Is LSI?
LSI is a keyword that is semantically related to a main keyword. For example the main keyword is Android. But your content is all about Android and it’s development process. So putting Android alone will be too general, but if you paired it with another word that match your content and visitors’ intent it’ll become more relevant and specific. This additional accompanying keyword is the LSI keyword.
Android (main) + app (LSI)
Android (main) + development tutorial (LSI)
LSI in the simplest words are when you use related keywords and phrases in your content repeatedly. The more of the phrases and keywords that are relevant to your content detects by Google, the more relevance the topic has. LSI helps Google understands the keywords in your content, so when Google index those keywords and sees their relevance to the said topic, it’ll boost the keywords ranking for both main keywords and LSI keywords.
The best way to get out the most from these keywords is by inserting in your content subheaders, and this also helps with the flow contents
Example of implementing LSI keywords, if you’re targeting for “Android App Development”, then one of your LSI keywords should be “Android app development benefits”. Then you add a section at the end of the article with repeated LSI keywords such as “Learn And Start Android App Development”. Google will detect these keywords relevance and proceed to index into related topic and category.
Be sure the keywords are grammatically comprehensible, because Google updated Hummingbird algorithm detects whole the phrase as whole, no longer word by word relevance.
Through this method you will be able to not only generate but increase organic traffic as well. Though you can’t willy-nilly pick and dump the keywords into your content, you have to make some research using Keyword Planner. For the most effective Keyword Planner, use Google’s Adwords. You’ll get result from the source and the place you want upload your content to.
Though there’s one specific tool to help ease your LSI keywords research. It is called LSIGraph, which is a free content management tool. This tool is free to use and very simple to be utilize. Just insert the targeted keyword, click on generate and it’ll show 50+ results of your targeted keyword.
Encourage and Convince Visitors To Promote Your Content
A well made and built content will nothing if it’s being shared. Yes, the LSI and the rest of SEO work will help to boost your content and make it easier to be discovered by people. Though it will be pretty much waste of effort if the content you’ve made not reaching out to enough people.
So what you need to do is convince people to share your content. How to do this? When comes down making content, don’t just write. But include something more interactive and alive, like GIFs, quotes, and of course, share buttons. I mean, you want people to share your content but there is no proper share button, that can be a real major turn off for some.
To make it better, place these share buttons near or around interesting components of your content such as Tweet, quotes or GIFs. Place these components as many as you, just be sure the layout of these components are interesting, not messy.
Make It Personal, Connect With The Audience By Segmenting
I would assume that most of us are familiar with email segmenting, if you’re not familiar with email segmenting here’s anarticle will help your head to wrap around it’s concept.
Well, basically, email segmentation is about putting and assigning audience into specific groups which will help tell you the group preferences and behaviors. Depending on the amount of your audience, your segment size could big or small, and some of your audience will be in multiple segments.
Email segmentation helps you recognize subscribers preferences and behaviors. As according to a survey made on Marketers by Ascend2, they shared that email segmentation is the second most effective email marketing.
By identifying your audience personas, or preference you will be able to able attract more by sending a more personalized emails.
9 Ways To Segment Your Audience
The methods listed down here just some of effective examples, there many other creative ways to segment your email. So, don’t afraid of experimenting your way with it.
- Time On List
- Form or Cart Abandonment
- Geographical Location
- Customer Avatars
- Membership Status
- Webinar Attendees
Content Editorial Calendar
A content editorial calendar is crucial in helping you keep track of old and new contents as well as keeping track of both old and new audience. With content editorial calendar you’ll be able to plan future content and revise old content, with this you’ll be able to plan which direction your next content will be heading to.
Utilize Your Customers Words As A Part Of Your Content Marketing Strategy
Postings shared by your customers on their Instagram, Twitter or Facebook can have a powerful impact on your business if you choose take them and share it on your site or blog posts. You can consider this as testimonials from your customers and shows that you’re running a good business.
When shared postings are placed in your content, this will attract more new traffic to your site and also it’ll make your customers feel connected with your content, that you’re appreciative and take note of your customers.
It’s to bring your A-game to the table! Don’t get stuck with the classic old ways, it’s 2018! There all sorts ways for you to improve your content marketing strategy. Scour the Internet or experiment with methods to find the best content marketing strategy.
Finding your footing in e-commerce industry can be a tough thing to do, especially when you are completely I mean, it would be a real waste if your beautifully designed website have no sales due to low traffic.new. But thank God! There are many ways to increase traffic for your website, and this article will tell you 4 ways to do it.
Be A Regular, Be Active On Social Media
Where else but if the the social media to promote your e-commerce website on. Social media has become an important in tool in e-commerce businesses. Platforms such as Instagram, Twitter, and Facebook are excellent to promote your e-commerce business to both your current customers and potential customers. These platforms will expose your website to millions of potential customers and they also lets you engage with customers closely. Plus, with every likes and shares you get free marketing, courtesy of your loyal customers. Not to mention you can reach out and attract new customers through smart use of hashtags.
Use Search Engine Optimizer (SEO) For Your E-Commerce
This is one of the things many e-commerce business owners tend to take lightly or overlook. SEO widens the tactics you can employ to boost traffic for your website; from creating original quality content for your audience to writing concise meta title and description.
Send Those Marketing Emails Out
Marketing email is an effective way to stay connected with your e-commerce customers, but they must send correctly. You can’t bombard your customers with marketing emails, you might annoy them which in turn make them stop reading your emails or unscribse. Not only that, the content of the email must be something attractive. If you send something sounds like this:
“Hey there, Mr. Rich. Buy our stuffs please”.
Chances are they won’t open, you’d just annoy them instead. Send out something like this:
“Hello Mr. Rich, how are you? We haven’t received your visit for quite some time now. We have new items that might interest you. So drop us a visit soon.”
You may want to attach photos and link to product you stated to entice your customer to visit your website page. This way not only your customer will click and read your email, but they’ll drop a visit to your website.
Invite A Guest Blogger For Your E-Commerce Website
With a guest blogger writes content for your website and it’s business, your will get an increase in two ways. Your existing customers will frequently drop by your website to read the blog and if the guest blogger has a lot of people following him/her, then your business have high chances of getting new customers.
There are many ways you can creatively advertise your business; promo videos, parody video of your own business, photos of your products with just few clicks here and there. You’ll able to connect with your customers at a much deeper level by directly communicate with them via comments and direct messages.
If you have new upcoming products or services you can upload a teaser of it, so that people will look forward to it and visits your site more often to look for update of the teased product or service both on the main website and the social media.
The tons of users and these neat features what made social medias strategic marketing and business platform excellent both for starters or business tycoons.
What You Need To Do When Using Social Media As Marketing Tool
Get The Conversation Flowing
Having that huge number of followers on your social media account is all well and good, but it is no use your stuffs are getting out there much. So don’t just keep dishing out bland and straightforward caption like a bot, instead write something that get the thread going, the more comments and likes on the post, it’ll be visible to more people.
Know The People
Now of course you already have your target customers for your business, but knowing what they like will really help. For example, by recognizing a group that has affinity for an anime series or a movie, when you shared a topic or product based on theme their of liking, you will have high chance getting more attention.
Don’t make post about your items, your business all the time. Post a topic or news that will get the post shared and comments, through this people will discover your social media page easier. Also, this will make you page appears more friendly to people.